Schools Ban 'Boobies' Cancer Bracelet

A $4 rubber bracelet meant to raise breast cancer awareness has created a controversy because students nationwide are wearing the "I (heart) boobies" wristbands, and running afoul of school administrators.

Many schools throughout the U.S. including California have banned the bracelets because they believe the "boobies" language is inappropriate.

The Keep A Breast Foundation has sold 2 million of the bracelets so far, with the money going to breast cancer research and education programs.

The group believes the catchy slogan is a better way to teach kids about breast cancer than more traditional methods like pink ribbons.

School officials were making students wear the bracelets inside out because they consider the wording inappropiate.

The dispute drew the attention of the Wyoming chapter of the American Civil Liberties Union, which argued West had a free speech right to wear the bracelet. School officials finally agreed to allow a student to wear it except in the presence of two teachers — one a victim of breast cancer and another who lost a relative to the disease — who found the "boobies" reference objectionable.

Marketing manager Kimmy McAtee argued the bracelets is an easy way for teens to show their support for their cause, most aren't going to wear the pink bow or want to eat yogurt (another way to support this cause ).